A luxury NYC event venue was spending thousands on ads but losing bookings from missed calls and inconsistent follow-up. Here's how they transformed their lead capture and recovered lost revenue.
Industry
Luxury Event Venue
Location
New York City
Services
Corporate Events, Weddings, Private Celebrations
Marketing Spend
$5,000+/month on ads
Aura 57 had everything going for them: a stunning venue, premium location, and aggressive marketing campaigns. Inquiries were flooding in from Google Ads, Instagram, and venue listing platforms.
But their booking conversion rate told a different story.
Despite spending over $5,000 per month on advertising, they were losing potential bookings at an alarming rate. When they investigated, three critical problems emerged:
Event planners and clients would call during venue events, after hours, or when staff were busy executing services. Calls went to voicemail. By the time someone returned the call—if they did at all—the lead had already booked with a competitor.
"We were losing bookings before we even knew they existed. Our team was busy executing events, and calls were slipping through the cracks."
Inquiries came from everywhere: phone, SMS, website forms, Instagram DMs, and email. Keeping track of who needed a follow-up, when, and through which channel was overwhelming. Some leads got immediate responses. Others waited days—or never heard back.
Staff spent valuable time answering basic questions that could have been automated. Meanwhile, serious buyers who needed personalized attention weren't being prioritized. There was no way to distinguish hot leads from tire-kickers.
The Bottom Line:
Aura 57 was spending $5,000+/month on ads but only converting a fraction of the inquiries they were paying for. They were literally throwing money away.
Initially, Aura 57 considered hiring more sales staff. But the math didn't work:
That's when they discovered Concier.ai—an AI-powered platform built specifically for service businesses like event venues.
AI answers every call instantly, greets professionally, asks qualifying questions, provides venue details, collects contact information, books calendar holds, and routes urgent inquiries to staff with full context.
Website chat, SMS, Instagram DMs, and email—all conversations flow into one CRM. AI responds instantly across every channel. Staff see every conversation in one place with full context.
AI asks smart questions to understand event type, guest count, dates, and budget. Hot leads get routed to sales immediately. Warm leads get automated nurture sequences. No more time wasted on tire-kickers.
Within the first two months of using Concier.ai, Aura 57 saw dramatic, measurable results:
"This paid for itself in the first week."
"We recovered $41,000 in just 60 days by following up with warm leads and reactivating past customers we had completely forgotten about. The ROI was immediate and undeniable."
— Aura 57 Owner
Aura 57's story isn't unique. Most service businesses face the same challenge:
Join Aura 57 and hundreds of other service businesses using Concier.ai to capture every lead, convert more bookings, and never miss another opportunity.
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